Meet Our AoW #1 Team


Sarah Zamora

Owne/Tattoo Artistit’s/Piercing Specialist 

Sarah first started her piercing apprenticeship about 12 years ago under Anthony Zamora. She excelled quickly and found a true passion for body modification. She enjoyed pushing the limits of the human skin and seeing just what she could do with it. 

‘’I have always had wonderful clients that allow me to seek out new and interesting ways to decorate their body.’’ 

She also loves doing micro dermal implants and feels all body modifications are truly a beautiful way to express yourself.

As the years passed Sarah continued to improve and excel her piercing skills but always being an artist and constantly drawing as a child she decided to begin her other passion, her tattoo career. ‘’I had a real urge to express my creative side and it’s something that only tattooing did for me.’’ It’s a lifestyle she completely fell into and drowned her world in ink. Sarah used to have a lot of fun with other artists, sitting in the attic till the wee hours of the morning drawing and creating new pieces and was so envious that they would be transferring these beautiful works of art to skin. She wanted that! She again went to her mentor, Anthony and asked if he would now extend her education into tattooing as well. Before starting the apprenticeship he was very upfront about the fact that he would be MUCH harder on her than any other before. He did this because he knew how badly she wanted to succeed and he wanted her to reach further than anyone he had taught. ‘’As cheesy as it may sound I knew that with him and my family by my side believing in me, I would not let myself fail. Even though I have been tattooing for about 5 years now I am still grateful that I had the chance to work with my mentor and continue to develop my skills eternally.’’

After working at a few shops in Texas, Sarah and Anthony knew that they wanted to provide something different to the community than previously done in New Braunfels. So in March 2018 they opened Art of War Tattoo Studio’s original location. ‘’We have been so blessed to have amazing artist work for us, clients get unique work from us, and have people who we can now call friends. Now that the studio is in full swing and we are growing, we felt we needed to open another location to have the ability to serve all of our clients even better.’’

Sarah hopes to continue poking people pretty for years to come! Stay updated for the release of her book “Piercing with a Purpose!”


Kirby Kage

Tattoo Artist 


Freki Ulfhednar


Freki Ulfhednar (The Texas Viking)

I’ve been in and around the tattoo industry my entire life from collecting them as well as being a tattoo artist. I’ve been tattooing full time for about 10 years now and each day is better than the last. I did a traditional apprenticeship which was 3 years. I’ll admit I thought that it was a bit excessive but looking back I’m so glad it went like it did. After getting out of the Marine Corpse in 2000 I had to find a new path in life. So upon the start of my apprenticeship I quickly realized that if I was gonna make it in this game I had to go all in and so it began and so it still goes today.

Since the 2000’s and being involved in the tattoo industry in one way or another  my entire life I’ve definitely seen my fair share of changes in this game,however The methods still stay the same it’s still pushing ink in the skin.A practice that has gone on for thousands of years and although the equipment is a bit more modern, the practice is still rooted to our earliest formations of humanity and civilization.

I’ve been very fortunate to travel the world,experience many cultures as well as their art and practices.I grew up in America as well as England U.K. as a matter of fact my first tattoo was done in England and I was 14 years old and it was done in a good times and that’s a story in and of itself.

Fast forward to my apprenticeship which was 3 years in the making and learning all I could and trying to grasp what I was doing and what was going on was just impossible. My mentor was an exceptionally gifted artist and to this day probably one of the best I’ve seen to date and he was definitely a head of his time and I’m grateful to have had such a strong tattoo education from him he has definitely passed on his lineage even though I’m constantly working to improve everyday I still use the traditions he passed on.

So having the opportunity to travel the world and literally grow worldly within it I have been very fortunate to experience many artworks of the world as well as art,styles and cultures. I truly love and respect all art and artist as well as it’s styles and traditions,to me their is no bad art only different styles and I respect them all.

Well what does this do for me and my potential clients? Well,being well travelled as well as versed in many cultures and styles it allows me to help my clients pull from an infinite number of resources,ideas and experience and combine all those elements to create what my clients vision is.

So what can you expect from me should you choose to work with me. The way I see it is it’s my role to inform you of all pros and cons as well as give you as much info as possible so when you make your choice of design you know all about it,what to expect in the future this way you will get and have a complete understanding of tattooing and your tattoo.

I will do what I can to exceed your expectations and help you on your journey in the tattoo underworld. I love all styles but my passions are in anything horror,gory or scary but I also love to do bright color work as well.

so what happens if what you want is out of my area of expertise?

well as I said I’m honest.If it’s not my area, I will give you the best advice I can and bring that I work with amazing people it’s easy to place you with the right artist.

I am truly grateful for my profession and feel very lucky to be in an ancient historical practice and I thank you all for working with me should you choose to. Should you want to work with me come by and talk with me and let’s see what we can get started.

Thank you, Freki Ulfhednar

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Art of War Tattoo Studio

1410 S Business 35 Ste B New Braunfels, Texas

(830) 632-5298





12:00 pm – 8:00 pm


12:00 pm – 8:00 pm


12:00 pm – 8:00 pm


12:00 pm – 10:00 pm


12:00 pm – 10:00 pm


2:00 pm – 6:00 pm