Meet Our AoW #1 Team


Sarah Zamora

Owne/Tattoo Artistit’s/Piercing Specialist 

Sarah first started her piercing apprenticeship about 12 years ago under Anthony Zamora. She excelled quickly and found a true passion for body modification. She enjoyed pushing the limits of the human skin and seeing just what she could do with it. 

‘’I have always had wonderful clients that allow me to seek out new and interesting ways to decorate their body.’’ 

She also loves doing micro dermal implants and feels all body modifications are truly a beautiful way to express yourself.

As the years passed Sarah continued to improve and excel her piercing skills but always being an artist and constantly drawing as a child she decided to begin her other passion, her tattoo career. ‘’I had a real urge to express my creative side and it’s something that only tattooing did for me.’’ It’s a lifestyle she completely fell into and drowned her world in ink. Sarah used to have a lot of fun with other artists, sitting in the attic till the wee hours of the morning drawing and creating new pieces and was so envious that they would be transferring these beautiful works of art to skin. She wanted that! She again went to her mentor, Anthony and asked if he would now extend her education into tattooing as well. Before starting the apprenticeship he was very upfront about the fact that he would be MUCH harder on her than any other before. He did this because he knew how badly she wanted to succeed and he wanted her to reach further than anyone he had taught. ‘’As cheesy as it may sound I knew that with him and my family by my side believing in me, I would not let myself fail. Even though I have been tattooing for about 5 years now I am still grateful that I had the chance to work with my mentor and continue to develop my skills eternally.’’

After working at a few shops in Texas, Sarah and Anthony knew that they wanted to provide something different to the community than previously done in New Braunfels. So in March 2018 they opened Art of War Tattoo Studio’s original location. ‘’We have been so blessed to have amazing artist work for us, clients get unique work from us, and have people who we can now call friends. Now that the studio is in full swing and we are growing, we felt we needed to open another location to have the ability to serve all of our clients even better.’’

Sarah hopes to continue poking people pretty for years to come! Stay updated for the release of her book “Piercing with a Purpose!”

Message Sarah

Kirby Kage

Tattoo Artist 

Message Kirby

Samantha Menges

Microblading/ Permanent Cosmetics Specialist 

Samantha is a Microblading and Permanent Cosmetics Specialist. She was born and raised in Texas, she made New Braunfels her home about 5 years ago. After having her eyeliner tattooed on over 9 years ago she knew exactly what she wanted to do. Everyone should be able to say, “i Woke Up Like This.”After taking a break from working to stay home with her daughters she decided it was time to get back to it. A few years ago Microblading was growing in popularity and It was the perfect time to open up her business here in New Braunfels. Always loving makeup but never having the time was something that inspired her to push forward in her career and grow her business. “Every person deserves to wake up looking and feeling their best even when most days we feel like we have on 2 different shoes.’’ 

Her favorite cosmetic procedure is Lips. “ I absolutely love the ability to contour with color and create a dramatic shape and style that can be worn from daytime through night.’’ 

For her the most rewarding feeling comes from paramedical and scalp micropigmentatoin. “I truly love being able to use my talents to enhance someone natural beauty and give them flawless Texas heat proof makeup but to be able to use my abilities to help camouflage an unwanted scar from childhood or a post mastectomy scar being able to truly help someone is an amazing feeling and it’s something I highly value.”

Her love for make up turned into my career as a permanent makeup specialist, my desire to make people feel their best furthered my career into the paramedical tattooing. Her passion and every growing drive has lead her to her newest venture In her career… Samantha has taken on an apprenticeship with both Sarah and Anthony Zamora to expand her ever growing portfolio into tattoos and piercings and brought her cosmetics shop i Woke Up Like This into Art of War Tattoo Studio. Her ultimate goal is continue learning and never grow complacent eventually being able to travel the world and share her love and talent with everyone.

Message Samantha

Freki Ulfhednar

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We love our customers, so feel free to visit during normal business hours.

Art of War Tattoo Studio

1410 S Business 35 Ste B New Braunfels, Texas

(830) 632-5298





12:00 pm – 8:00 pm


12:00 pm – 8:00 pm


12:00 pm – 8:00 pm


12:00 pm – 10:00 pm


12:00 pm – 10:00 pm


2:00 pm – 6:00 pm